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Introduction: Why the Ontology of Money Matters Any economic system that fails to account for the being  of money—what money is  rather than merely how it is measured—will inevitably misunderstand markets, misdiagnose crises, and misallocate capital. Praxeogenic Economics begins from the axiom of purposeful human action, and therefore must begin its monetary theory not with aggregates, equations, or institutional conventions, but with ontology: the nature of money as it exis

Introduction: The Failure of Monetary Illusion Most failures in finance, policy, and capital allocation do not arise from ignorance of data. They arise from false assumptions about the nature of money itself. When money is treated as neutral, stable, or infinitely malleable, institutions build strategies on illusions rather than realities. Monetary Realism begins from a different premise : money is a real force that structures human action, time, and institutional behavior.

I. G&A Is Not a Price-Taker Institution Gillory & Associates is not a conventional asset manager, wealth manager, or advisory firm that passively accepts market prices as “data.” G&A operates as a merchant bank, allocating internal capital across macro, private, strategic, and institutional domains. This distinction is decisive. Price-taking firms can afford to treat money as: A unit of account A neutral medium A liquidity variable G&A cannot. G&A must understand why prices e

I. Executive Summary The latest ADP report confirms what the Gillory & Associates Praxeogenic Framework has been signaling for weeks:labor markets are not collapsing — they are normalizing, re-coordinating, and repricing entrepreneurial expectations. Total private payroll gains slowed, wage growth softened, and sector performance bifurcated. Beneath the headlines, the action signals point to a market gradually moving out of artificial, stimulus-distorted labor conditions an

Introduction: How a Science Lost Its Subject Modern finance presents itself as a rigorously scientific discipline, grounded in mathematics, formal modeling, and the precision of probability theory. Yet beneath this apparent rigor lies a stunning conceptual emptiness: the human being—the acting, choosing, uncertain, future-oriented agent—is almost entirely missing from the architecture of mainstream financial theory. At the core of this failure is the assumption that markets

I ntroduction: The Recovery of Action as the Foundation of Finance Praxeogenic reasoning begins with the recognition that all economic and financial phenomena emerge from human action—purposeful, intentional, future-oriented behavior undertaken under conditions of uncertainty. This may appear intuitive, even obvious, yet the dominant frameworks of modern finance have systematically suppressed this insight. Mathematics, statistical inference, and equilibrium modeling have rep

Introduction: The Capital Stack as an Institutional Constitution In conventional finance, the capital stack is presented as a hierarchy of claims—senior debt at the top, common equity at the bottom, and a ladder of intermediate instruments between them. This description is technically correct but intellectually impoverished. In Private Capital Management (PCM), the capital stack is not a funding diagram; it is an institutional constitution. It structures authority, shapes in

Introduction: The Rise of a New Financial Profession The last three decades have seen a structural reorganization of global finance. Capital has migrated from public markets to private markets; institutional investors have fragmented into family offices, sovereign funds, private credit platforms, specialized PE vehicles, and entrepreneurial syndicates; and enterprises increasingly require bespoke, long-horizon capital architectures rather than standardized instruments. Tradi

Introduction: The Fragmentation Problem in Modern Finance Modern finance is structurally fragmented. Investment banking, asset management, and strategic advisory operate as separate institutional silos—each with its own incentives, methodologies, risk frameworks, and time horizons. Investment banks focus on transactions, asset managers focus on portfolios, and advisory firms focus on planning and organizational restructuring. This fragmentation creates informational gaps, mi

Introduction: The Purpose of Mitigation in an Uncertain, Action-Driven World Risk mitigation is often misunderstood as the mechanical reduction of exposure or the defensive minimization of variance. In reality, mitigation is the architecture through which institutions structurally reduce fragility, increase adaptability, and preserve optionality in environments where uncertainty is both irreducible and non-stationary. A treatment must begin by rejecting the shallow, complian

Introduction: The Capital Stack as a Governance Architecture In private markets, the capital stack is often taught as a simple hierarchy of claims—equity at the bottom, debt at the top, hybrids in between. But such a treatment misses the deeper reality that the capital stack is not merely a financing schematic; it is an institutional architecture that structures incentives, information flows, control rights, and the intertemporal evolution of the firm. A Ph.D-level analysis

Introduction: The End of the Industrial Investment Bank The twentieth-century investment bank was a creature of industrial capitalism. It was built for scale, balance-sheet distribution, underwriting syndicates, and the mass intermediation of securities. Its core functions—public offerings, sell-side research, sales and trading, and M&A execution—were designed for a world in which capital flowed through large, centralized institutions that controlled the pipes of financial i

Introduction: Risk as the Cost of Action in an Uncertain World Risk management is not a peripheral function of finance or strategy. It is the internal grammar of decision-making under uncertainty—the architecture through which entrepreneurs, investors, and institutions navigate a future that is fundamentally unknowable. The common industry conception reduces risk management to compliance: a catalogue of limits, a dashboard of ratios, a mechanical VaR report, or a committee-d

Introduction: The Limits of Deal-Centric Thinking Private capital has long been conceptualized through the language of transactions. Deals, fundraising rounds, buyouts, mezzanine tranches, recapitalizations, and exits tend to frame the entire mental and operational universe. This transactional lens has shaped private equity, venture capital, family office investing, and independent sponsor models for decades. The result has been a narrow, episodic, and often incomplete appro

Introduction: The Need for a New Architecture of Private Capital Private markets have entered a period of profound structural transformation. The last forty years of financial development were defined by the ascendancy of the public markets, the dominance of asset-gathering institutions, and a model of corporate finance that emphasized transactional throughput over strategic coordination. Yet beneath the surface of this apparent sophistication lies a deep conceptual weakness

Introduction: The Need for a Foundational Reconstruction Modern economics stands at an inflection point. For decades, the field has been defined more by its mathematical form than by its philosophical substance. Elegant models have been constructed upon assumptions no one believes: perfect rationality, knowledge symmetry, ergodic uncertainty, continuous markets, and timeless equilibrium. These models are not merely approximations—they are ontological errors, category mistake

Modern finance stands at a peculiar crossroads. On one side lie the legacy theories of the twentieth century—efficient markets, stochastic asset pricing, mean–variance optimization, probabilistic risk models, and macroeconomic frameworks built on aggregates. On the other side lies the lived reality of markets: liquidity regimes, volatility clusters, policy distortions, entrepreneurial judgment, capital misallocations, boom–bust cycles, institutional asymmetries, and the unmis

In every era of progress, there are a few institutions that do more than participate—they shape the trajectory of the nation. Carnegie built the skeleton of America. Rockefeller fueled it. Morgan stabilized it. Vanderbilt connected it. They did not merely create companies; they created systems, infrastructure, and order where none existed . At Gillory & Associates, we stand squarely within that lineage—not in imitation, but in continuation. Today, capital moves faster, mark